It aimed to lure tourists onto the company's trains, entice guests to the railroad's resort (the Hotel Del Monte in Monterey), and possibly encourage these tourists to stay and buy land, since the Southern Pacific was the largest single landowner in California and Nevada. November - December 2022. At its height, Sunset was a combination of religious text and practical guide for living in the West, and the magazines headquarters in Menlo Park, Calif., was a temple. In 2021, Coastal Living announced that it would be ending its regular print publication and transitioning to a digital-only format, allowing readers to access content at any time. Based on the Peninsula for most of its history, Sunset has always aspired to reflect the Western lifestyle through its coverage of food, home decor and gardening. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. Liquor was never accepted. [7], The company additionally downgraded its offices, with staff moved in September 2018 from the Jack London Square offices to a less costly facility located several blocks away. And Sunset was one of the few magazines that did not rent or exchange subscription lists. Co-editors Genevieve A. Callahan and Lou Richardson were followed, with a very short gap late in the Depression, by William I. Nichols, Walter T. Doty, Proctor Mellquist, and William R. Marken. During the spring and summer months, when the days are longer, the sun typically sets at a later time, which often results in longer sunsets. Sign up for Special Offers and Exclusives! THE MAGAZINE Published monthly, Sunset shares the best of life in the Westfrom travel and food to home and gardenwith our . And, at times, a few of these regional differences created a special challenge of survival for Sunset, unique in the history of successful magazines--granted that all have had their own rocky road and certainly with the relatively few magazines still being published that exceed Sunset's longevity of uninterrupted publication. Many business meetings took place there with staff, advertisers, and others. Its history went back to the Ohlone Indians and the Spanish Zayante Rancho. Its considered one of the go-to sources for reliable information and advice when it comes to the Western region of the United States. My brother, Melvin Bell Lane, gives his experienced overview of Sunset Books. She joined the newspaper in 2019 as a food enterprise reporter, covering restaurants as well as Bay Area culture through a food lens. Sunset is a lifestyle magazine in the United States. Even if youve never camped; even if youve never wanted to camp, Rue Mapp is going to make you love it. [21], On November 30, 2017 Time Inc. sold Sunset to Regent, L.P. a global private equity firm led by Beverly Hills based investor Michael Reinstein. (6) Older issues, back to the first issue, have always been valuable resources, especially for editors in researching anniversary issues and articles up through this centennial year. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_21',165,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[300,250],'remodelormove_com-leader-4','ezslot_22',165,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-4-0_1');.leader-4-multi-165{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:250px;padding:0;text-align:center!important}The colors of the sunset can vary depending on the time of day, time of year, and atmospheric conditions. The magazine proved to be a success, remaining in publication until 2021. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. Plan Your Next Trip. For only $199.00 receive issues of Adweek delivered to your home on a Seasonal basis. Posted on 11/01/2021 by 11/01/2021 by Fortunately, Quail Hollow Ranch is now preserved as a Santa Cruz County Park. This feat is further significant, given its focus on only one geographical region of the nation: Western America. Reaching that goal must, in turn, develop a solid and marketable volume of circulation that is impressive enough for prospective advertisers to join with editors to provide the total service for readers. So, as the years passed since the first Annual Index, we were missing a much-needed index from the first issue. Its time for the 'slowflip' movement, where eyesore zombie houses are carefully and lovingly redesigned before they hit the housing market. Sunset is committed to providing readers with inspiring homes, gardens, recipes, and travel plans, as well as an informed opinion about living in the West. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. The book is richly illustrated with photographs from gardens across the region, helping gardeners to identify the plants and design elements they need for their own gardens. The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operationfrom Los Angelesas part of the national Amtrak system). Citing various reasons, including the long-running plight of print media and the far-reaching tendrils of the COVID-19 pandemic, the magazine came to a . SUNSET is a registered trademark of S Media International Corporation. Its previous owner, Time Inc., sold Sunsets sprawling, historic Menlo Park campus in 2014 for more than $75 million and moved its headquarters to a much smaller space at Oaklands Jack London Square. By using sunset.com, you accept our use of cookies. Sunset has tackled many of these "problems," giving Sunseteditors an opportunity to help readers find better answers. Eventually, a meatier magazine emerged. And its fundamental editorial mission continues to adapt with the times from the new ownership of Time Warner with management through Sunset Publishing Corporation. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Yes, Sunset magazine is a monthly magazine. The magazine's executives announced today that the Spring 2020 issue will be its last. Create an iteration and find the best hotels, restaurant and activities that can fit in. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. [7] Occasionally, it has called for pro-environmental action, as it did with its 1969 article demanding a ban on DDT.[7]. But some years ago, I read that the corporate owners that took over after the Lane family had controlled the magazine for many decades decided to sell the Menlo Park property. Massive Tahoe avalanche 'engulfed' 3-story apartment building, The epic California snowpack is inching toward record levels, Opinion: The our city is broken and Im not gonna take it anymore screed, San Francisco is at its most unaffordable point in at least a decade, S.F. If you have a question with your order, you're in the right place. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." Also, our research made us aware of the benefits of increasing response to advertisers, especially those with coupon or bound-in reply requests, which were often acted upon weeks, months, or even years after the issue was first published. Share your story. All Rights Reserved. Offers may be subject to change without notice. And, thanks to Sunset, I did. At one point, they had infrequent access to a conference room within Regents headquarters in Beverly Hills. Employees said they knew advertisers had been pulling out because of the pandemic. And readers approved with a steady growth in circulation with very high renewals--which we monitored carefully. Indeed, the long-established formula--a Western family service magazine with a record of remarkable achievements--was the chief asset, as well as the potential for continued growth. We wanted Sunset to remain in the households of primary readers. A complete home renovation that feels lived-in, comfortable, and sophisticated. Later, when circulation outside the West was accepted, it was not included in the ABC rate base. but is reportedly still being paid a seven . For the best experience on our site, be sure to turn on Javascript in your browser. for many experiments. You may occasionally receive promotional content from the Los Angeles Times. Drawing on his experience from the East Coast-serving Better Homes and Gardens, he guessed correctly that these new Westerners would be hungry for information about how to travel, cook, cultivate, and build in their new environment. The merger in June of 1990 was based upon a commitment to the editorial mission of the past 60 years, but recognizing the reality of continuing changes that had been the modus operandi for all the years of Lane ownership. Club International Teens Untamed. Because editorial content is so critical in the founding and survival of magazines, this scholarly and beautifully produced bibliography is a dream come true for me. As the evening progresses, the orange and red hues fade and the sky becomes a deep blue. The publication will live on in a digital format. Essays on home architecture became more specifically geared to the West, with a series of sumptuously photographed articles championing the Western ranch house. During the late Depression and World War II, up to the company's move from San Francisco to Menlo Park in 1951, many editorial projects and key business meetings were conducted at the beautiful and peaceful ranch where Dad kept a "country office." Sunset began in 1898[6] as a promotional magazine for the Southern Pacific Railroad, designed to combat the negative "Wild West" stereotypes about California. It is worth noting, however, from the launch of the first Lane issue, there have been remarkably few changes in senior magazine editorship in the ensuing seven decades. Unfortunately, there will be many other businesses that will face similar and more painful choices about their fate in the hours and days ahead.. With most successful endeavors, for humans as well as organizations, there is a recognizable life span of achievement and distinction, in addition to whatever other ways success is measured. The central courtyard, or the Sunset Gardens, were designed by the landscape artist Thomas Church. The magazine is focused on Western home, gardening, and travel, with an emphasis on the culture and landscape of the American West. Sunset magazines future uncertain as drop in ads during coronavirus leads to layoffs, Coronavirus in the Bay Area: The key events unfolding on March 24, Sunset magazines famed gardens rise again in Sonoma. Life is stressful. Our subscribers were part of the family too. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. I would have preferred "responded to" instead of his second verb! (8) National Academy of Sciences Membership List (July, 1997). Therefore, the length of a sunset can vary greatly depending on the season and weather conditions. Follow the Opinion section on Twitter @latimesopinion and Facebook. During the last half of Sunset's century of publishing, the magazine has experienced its greatest growth and success, in part, because of a mixture of history, geology, weather, and fulfilling the needs of reader families. Most of these early stories were penned by Paul Shoup, who later abandoned fiction to become president of the Southern Pacific. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. The situation in 1990, in brief, was far different with respect to the "health of the business" than had been true in 1914 and 1928. Los Angeles, Column: Supreme Court conservatives may want to block student loan forgiveness. Brother Mel was often the barbecue chef, and our first staff family picnic was held there. Get fresh recipes, wine pairings, weekend getaway ideas, regional gardening tips, home design inspiration, and more. This 100-year bibliography was inspired by and benefited from a long history of Sunset's publishing an Annual Index, beginning in 1952, listing all articles from each year, in three regional editions. It covers topics such as home design, travel, gardening, and food, and includes tips, how-tos, and interviews with inspiring personalities. The Lane family greatly appreciates their contributions. Barber and beauty shops placed the icon magazines on their tables and shelves. Sunset is a lifestyle magazine in the United States. I can linger a little longer in my backyard and live a better life here in the West. I recall an editor telling me about a visit with a housewife in Pasadena, who had recently moved West from Iowa, while discussing why she and her husband both read the magazine. And, significantly, Sunset men and women readers have generally exceeded these and other Western per capita figures. Yes, Sunset still publishes the Western Garden Book, which is now in its 10th edition. ", Independently of ownership issues, however, Sunset's fate has also been determined over the century of publication by a backdrop of significant regional differences that have influenced all four owners, going back to its founding, that are distinctly Western: topography and weather; early geographic isolation of the West; the nation's last continental frontier facing the new emerging world of the Pacific and Asia; pioneer exploration and settlement with many lasting cultural differences; the dramatic and sudden impact of the discovery of gold 150 years ago; the May 1906 San Francisco earthquake and fire (Sunset's eighth anniversary! The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post. Playboy Magazine, Launched in 1953, Is Closing Down, Probably for Good. However, encouraging migration was not a part of the mission, la the Southern Pacific creed published in the first issue--subscriptions were long refused from non-Sunset states and later at higher, one-year-only rates and no newsstand sales out of the West. The issue opened with a dire communiqu from E. H. Harriman, president of the Southern Pacific: "The earthquake on the morning of April 18th was the most severe that has occurred since San Francisco became a great city". That assurance of confidence and respect by the buyer far exceeded in importance any discussion of financial values by the sellers. A sunset is a symbol of the end of one cycle and the start of another. Mahal was appointed in November 2020, becoming the first woman to hold the position. SUNSET may receive compensation for some links to products and services on this website. Do Not Sell or Share My Personal Information, Opinion: How California came to treat UC Berkeley students noise as a dire environmental threat, Opinion: California gave up on mandating COVID vaccines for schoolchildren. The playful and innovative and downright delicious food and drink make Valentine one of the best modern Southwestern restaurants to come along in years. A mixture of sharp Cheddar cheese, cream cheese, onion, and pickled jalapeos adds richness to a simple popover. Sign up for our weekly Low-Water Gardening Guide newsletter for all the tips that will help turn your garden into one thats both sustainable and stylish. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. Reader recipes were often tested for future publication in Sunset magazine and books by our family, along with visiting staff and friends. In 1940, the policy not to accept beer and tobacco advertising was put in place. How an L.A. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. Today, there are more regional breakouts for editorial changes and for local advertising. This site uses cookies to optimize site functionality and provide you with a great user experience. It was exciting to. What happens when I delete my Shein account? [7] A cash-flow crisis resulted, with several freelance writers complaining in the Summer of 2017 that payment for published material had been delayed, with one particularly vocal writer noting that he had been forced to wait more than four months after invoicing to receive a check for his work. citing national security concerns; the magazine was still owned by the Southern Pacific when the story was published. In late 1989 and early 1990, editorial and general marketing objectives were a priority in the initial discussion with several well-qualified, longtime interested buyers and followed up in great detail with the eventual buyer, Time Warner, and good friends from a long relationship with Time Inc. Sunset magazine is a story of success, by any definition, in achieving a 100-year history of continuous publication without missing an issue. I dont know what it would take to save us at this point., Janelle Bitker is a San Francisco Chronicle staff writer. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Add these highly anticipated reads to your list. And if you want to simply flip through the pages and dream, thats just fine, too. On a cloudy evening, the colors of sunset will likely be muted and grays may take the place of the usual vibrant hues. Established in 1898 as a promotional publication for the Southern Pacific Railroad's Sunset Limited train route running between New Orleans and San Francisco, it was originally designed to combat the negative "Wild West" stereotypes of California. But the large majority move to nearby Western states. Since 1957, Sunset's Western Home Awards program, cosponsored by the American Institute of Architects, has introduced readers to works by Richard Neutra, Charles Moore, Frank Gehry, and Calvin C. Straub, amont other notables. [15] Its new headquarters was designed by Cliff May, known for his designs of ranch-style houses, which had been featured in Sunset for two decades. spanning 1978 when she started as an editorial assistant at Dolly magazine to 2017 when she became host of The Project. Travel and garden coverage grew similarly focused and specific. The high-tech/computer/Web industry alone has spawned a great many new magazines. However, Sunset continued to achieve solid gains through this very tough competition of television and later regional editions of national magazines. [7], The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $4 million posted on nearly $28 million in gross revenue. She brings to Sunset her extensive experience in magazines and digital media, having previously worked at Food & Wine and Martha Stewart Living, as well as having held leadership roles at both Hearst and Meredith digital media. From then on, four-color photographs were in every issue, made possible by the great growth of advertising and improvements in printing and binding. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" [9], The publishers announced their ambitions in the December 1914 issue; among the promises were reporting from war correspondent Arthur Street, who the magazine sent to Asia to cover the impacts of war and the opening of the Panama Canal on the world; reporting in North America supported by the purchase of a new automobile; coverage of international expositions such as the PanamaPacific International Exposition; responses to inquiries of a newly-established service bureau, to field questions from readers about relocating to the western U.S. and other matters; and a renewed commitment to fiction and photography.[11]. [7], In March 2020, with the magazine struggling financially due to loss of advertising revenue during the COVID-19 pandemic, the company put most of its employees on unpaid leave. The magazines final print issue was released in May 2021, and its digital format launched in June 2021. There is an updated version for each edition, ensuring readers have the most up-to-date information for their gardening needs. We are passionate about showcasing the regions unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Sunset's print magazine is published 6 times a year. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. 10. [2][3][4] Regent formed the . The magazine is available in print and digital versions, and rates are adjusted according to the location and edition. The new offices opened in December 2015,[19] and the magazine's outdoor kitchen and test gardens were relocated to Cornerstone Sonoma, a winery in nearby Sonoma County, California. United States Magazines, like all traditional media, have faced many challenges in the digital age. The latter two returned as two fine magazines, but with less dominance than in their heydays. [13] The magazine became focused toward a female audience. On this Wikipedia the language links are at the top of the page across from the article title. (7) As of 1994, per Tables 696 and 1347, Statistical Abstract of the United States (Washington, D.C.: Government Printing Office, 1997). A New Way to Access Sunset Magazine Content Sunset magazine's overhauled app now allows you to read and download new, vintage, and special issuesall free. The list spans genres, from literary fiction to fantasy to nonfiction. Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". Our Dad took about the same time to reach his first profitable year for Sunset. Ebony and Jet magazine were on the coffee tables of African American homes for over 70 years. (5) Including Standard Rate and Data Service (SRDS) Consumer and Farm Magazines, Audit Bureau of Circulation (ABC) General and Farm Magazines, and Publisher's Information Bureau (PIB) Measured Magazines.David Ernest Faville, How Sunset Magazine Subscribers Evaluate The Magazines They Read (Stanford, Calif.: Stanford Graduate School of Business, 1940), and Chilton Bush, Studies of Magazine Preference in Palo Alto, California (Stanford, Calif.: Stanford Institute of Journalism Studies, 1954). It is important to keep this regional emphasis in mind: National and worldwide conditions often had far different immediate and long-term repercussions in the West than the rest of the U.S. and were accentuated for Sunset's readership beginning with the first issue in May 1898. [12] Sunset reported on heavy political and economic issues; contributors included Stanford president David Starr Jordan discussing international affairs and future U.S. president Herbert Hoover discussing the League of Nations. It has become increasingly difficult for print publications to keep their readers, but, contrary. Problems, '' giving Sunseteditors an opportunity to help readers find better.... Outside the West as an editorial assistant at Dolly magazine to 2017 when she became host the... The day such as Collier 's and the sky becomes a deep blue Indians and the becomes... Regional breakouts for editorial changes and for local advertising gardening tips, home design inspiration, sophisticated! Advice when it comes to the Ohlone Indians and the sky becomes a deep blue more specifically to. Will likely be muted and grays may take the place of the.! Continued to is sunset magazine still being published the dream of living in the United States vibrant hues president... 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